Just a personal take on the rhymes.
Intrude/road. A perfectly acceptable half-rhyme. Didn't question it as I read it.
Reach/beach - obvious but much better that way round than the other and the bland, matter-of-factness suits the conceit of the poem.
Treats/(obso)lete. No! I can't live with a plural that doesn't have to be there when it skews that rhyme so totally. Could you re-think along the lines of "juicy new message, a Blackberry treat" ?
This is a neat poem and too good to spoil.
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