It's true that the rules some competitors were scolded for failing to read did not actually say "We want descriptions that officially seek to attract tourists to the UK, but achieve the opposite." That was probably meant to be inferred from the previous sentence, but somebody who wrote a "come to beautiful Afghanistan" entry would not have been clearly in the wrong as far as I can see. (My own losing entry had a "come to beautiful Leicester" message, so I can say this with high-minded disinterest.)
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