"We read and write poetry because we are members of the human race."
When I first saw the TV ad that uses that line to launch a sales pitch, I had the same sort of hooray-with-the-usual-caveats response. Sex is routinely used to sell various products. Using poetry the same way amounts to an implicit acknowledgement that poetry is as awesome as sex.
(There's another ad, maybe also for the iPad, that starts by zooming in on a pencil while a voice-over enumerates things we can do with that implement. I may be remembering imperfectly, but I believe that writing a poem is the first activity the voice mentions.)
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