Aren't we in it at least partially for the glory? You can get 25 quid for being in The Spectator with a circulation of 54,000, or a worthless refrigerator magnet for being in The Washington Post, whose Sunday edition (where the Invitational appears) has a circulation of over 700,000 (not including online subscribers and readers, which is also quite a substantial number).
The WaPo also has other prizes. Earlier this week, for finishing second, I won a toilet paper dispenser that plays Donald Trump's real voice saying stupid things every time you pull on the roll.
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