Updike (introducing his Collected?) writes of his inspiration for lv obediently drying up when there stopped being a market for it.
And there was a market for it, not only in The New Yorker but also in what were called the "ladies magazines."
It was a victim of the cultural shifts of the 60s, I guess, but there's no single critic, poet, or other person to single out for its decline. It lingered on awhile longer in Britain.
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