Interesting.
I'm CEO of a company that was listed until recently on the LSE, so have some experience of press interviews.
As a rule of thumb, if the interview was set up by our PR agency I'd assume the journalists had skimmed the handout; otherwise best to assume no prior knowledge or research, even though the financial implications could be significant. There are exceptions, of course.
It's good to hear that poetry interviewers do their homework better.
Regards,
David
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