While it was inevitably a publishing stunt, it strikes me that the first New Generation campaign did choose some very good names - including Michael Donaghy, Glyn Maxwell, Simon Armitage, Don Paterson and (much under-rated) Elizabeth Garrett.
I don't know most of this recent list, but Gwyneth Lewis, at least, seems to me to be a good poet; I only have her first volume but she comes across as a very original voice.
And Sophie Hannah is, even if over prolific, generally good fun.
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