Rob, do you happen to know the circulation or readership claims of the Speccie or the Oldie? Whatever the number is, my baseless guess would be that about 10-20% read the contest results in any given week. Of all the contests, though, you'll probably reach the most eyes with the Washington Post Style invitational, since their print edition is around 700K these days, and they have a vibrant online readership in addition.
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