A quick question...
I have a difficulty. I am proofreading a press release for an event later in the year. The author has used the term "creatives" to describe the group of people who have been collaborating on a history/landscape project and every time I look at it it, it makes my toes curl.
I have never come across it before, but this is no reason to edit it out; is it already an accepted term in art/literary circles? The author is many years my junior and may well have the advantage of me here.
The collaboration involves visual artists (paint, collage, video...) and poets. Roughly half a dozen individuals.
I understand that the writer wants a one-word description that will cover the different disciplines involved and perhaps thinks "artists" (the term I would probably have used) is not broad enough to cover the wordsmiths in the group. She herself is a conceptual artist, working in several media.
My immediate perception is that "creatives" smacks of a kind of political correctness overlaid with a slightly superior smirk and I fear that readers of the release (potential bums-on-seats) might share that view.
Can I have a few informed opinions/gut reactions/alternative expressions?
Please, and thank you.
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