Ditto. It's an adjective.... But mostly it's annoying.
My hunch is she is partial to the word "creatives" because it's "different".
Persuasion is your only recourse. Consider the audience that will read it. What would be more digestible to them? "Artists" more exactly defines the group as not only being creative (everyone is creative to a degree) but also having the ability to express that creativity through artistic expression. Convince her that to be called "artists" is more impressive than to be called "creatives". Because it is.
Another tact might be to ask the group of "creatives" themselves if they would prefer to be called that or "artists". I would think the latter. That will, if nothing else, produce some lively discussion : )
Or maybe they are a certain kind of "creatives"? Bohemians? Nah. "Compendium of creative minds"? Nope. "A collective of artists"? What?
Not everything "creative" is artistic...
|