I think Mark has it right. There's not only no need for a single word but, since the project is in part concerned with history, "writers" would seem a useful addition to "artists". Indeed a differentiated list would seem to be a much better way of indicating the diversity of approaches involved.
If you want a really nasty word to match the contested term, one could say that the use of the word "creatives" is part of a process of "commodification". Yuk!
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