[R. S. Gwynn]

I think this is rather nice. With all of my usual caveats.

https://www.youtube.com/watch?featur...&v=jiyIcz7wUH0

[John Whitworth]

It is, Sam. It is. Mind you, excise that bloody windmill.

[Richard Meyer]

I saw this the other day on TV. Not bad, as commercials go. But I could do without the hockey scenes. It's a particularly stupid sport. The sumo wrestling, however, can stay.

[Julie Steiner]

I'm sure that the copyright holders were richly compensated...but given all the plagiarism scandals in recent years, it's interesting that this ad quotes from a 1989 film without citing the source, or even indicating that it's a quotation.

[Janice D. Soderling]

Yeah, I thought it was a strange voice over, but didn't recognize the source until I read your post, then I immediately thought Dead Poets Robin Williams. When I went to look for the clip to check, I found there is a lot of hype about that.

They probably paid "someone" a whole lot of money, and by not referencing it they will get more media attention.

It looks nice and I'm envious of those I've seen using them but who can keep up with the technology changes. Not me. I have a laptop and a desktop and don't envision a smart phone or ipad until my tin Lizzies stop running.

[Chris O'Carroll]

"We read and write poetry because we are members of the human race."

When I first saw the TV ad that uses that line to launch a sales pitch, I had the same sort of hooray-with-the-usual-caveats response. Sex is routinely used to sell various products. Using poetry the same way amounts to an implicit acknowledgement that poetry is as awesome as sex.

(There's another ad, maybe also for the iPad, that starts by zooming in on a pencil while a voice-over enumerates things we can do with that implement. I may be remembering imperfectly, but I believe that writing a poem is the first activity the voice mentions.)

[R. Nemo Hill]

"OK, but, however, still."

I shall not accommodate.

Nemo

[dean peterson]

After reading all the great replies here (there's a needle of a really good conceptual poem somewhere in this commentary haystack) I'm resisting looking at the link, which at this point would -- I'm almost certain -- only disappoint me, Gwyneth Paltrow notwithstanding.