[Max Goodman]

I've recently stumbled on S.I. Hayakwaa's Language in Thought and Action, a book some of you here have likely known for a while.

In his chapter on poetry, he calls advertising "sponsored poetry," and claims that its ubiquity not only explains but requires both the negativity and obscurity of (unsponsored) modern poetry (fifth edition, 1990: Eliot, Pound, Stevens Schwartz, Lowell, Plath).

Originally Posted by S.I. Hayakawa

Almost all the symbols of daily living--especially those symbols that have connotations of happiness and joy--have been appropriated by the advertisers.

[RCL]

Max,

An editor craves The Joy of Deletion