Yes, I get the impression that the comedy of "clunking obviousness" is exactly what this comp is looking for. The sample proverb -- “Ice cream is a dish best served cold” -- invites an eye-rolling duh! Something like "Revenge is a dish best served on a paper plate" would fall into the meaningless-rather-than-pointless category. It would invite more of a bewildered "wtf?"
You can have fun, although probably not for this comp, mixing and matching the two halves of various proverbs: "All that glitters gathers no moss." "A penny saved rots from the head down." "A stitch in time lifts all boats."
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