In the 1950's, the Ford Motor Company asked poet Marianne Moore, she of the dense lyricism and tricorn hat, to come up with names for a new model of automobile. According to William Logan in the current New Criterion, Moore offered the following possibilities:
Intelligent Whale
the Arcenciel
the Mongoose Civique
the Pastelogram
the Turcoting
and (drum roll please)
the Utopian Turtletop
If you guessed that Ford eventually chose "Edsel" instead, you guessed right.
So! Put on your tricorn thinking caps and name the product or products of your choice: breakfast cereal, gasoline, nail polish, scotch, whatever!
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